With over a decade of experience across startups and enterprises, I’ve grown teams, built systems, and delivered design at scale that drives measurable, customer-obsessed results.
Guided UX strategy across marketing and service journeys—simplifying complexity, expanding personalization, and leading a growing team of 14 designers and writers.
A two-year, multi-team effort that drove a 93% increase in leads, 65% higher engagement, 19% improvement in ease of doing business, and 20% faster site speed