about

BIO

Hi, I'm Becca, a hands-on design leader with over 10 years of experience crafting customer-driven products.

I lead transformative customer experiences routed in data, feedback and inclusivity. I believe that design can & should have a strategic impact on business outcomes.

Currently

Director, XD @ Prudential
MAR 2024 - Present
Leading multi-disciplinary org supporting core platforms across enterprise.

Previously

Manager, XD @ Prudential
Dec 2020 - MAR 2024
Led a team of user experience designers and oversee all design tasks for Prudential.com and Financial Wellness.
Senior Product Designer @ Legacy
OCT 2016 - dec 2020
Consumer-facing, fully responsive websites that provided information for distributors, architects, and engineers.
Marketing Designer @ Campus Rec
DEC 2014 - MAy 2017
Created work that flexed across a variety of platforms, devices, audiences, and media forms ranging from treadmill screens, a 130,000 sq. ft. turf field, 80-foot-wall to social media, printed pieces, emails, and website pages.

Capabilities & tools

Leadership & Strategy

Team BuildingDesign VisionInclusive Design & AccessibilityCoachingRoadmappingOrganizational DesignExecutive Stakeholder EngagementChange Management

Design Operations & Execution

KPI Driven DesignUX GovernanceScalable Design SystemsAgile / Lean UXUX Metrics & MeasurementDesignOps

Customer Insight & Tools

UX ResearchJourney MappingVoice of the Customer (VoC)Personalization StrategyFigmaAEM (Adobe Experience Manager)

BIO

I’ve spent my career growing design into a strategic lever—by building resilient teams, crafting scalable systems, and aligning customer experience with business impact.

I lead a talented, multi-disciplinary design org at Prudential, where we’re focused on crafting inclusive, intuitive experiences across platforms that serve millions. From .Com to chatbots to enterprise-wide service, I help connect the dots between user needs, business goals, and operational scale. I’ve grown our org from a small team into a thriving group of designers and content strategists, and I care deeply about creating the conditions for great work to happen.

Over the years, I’ve learned that design leadership is as much about clarity and culture as it is about outcomes. I love bringing people together through workshops and collaboration, and building the systems that help teams scale with intention. I’ve seen firsthand how design can reduce costs, increase engagement, and create lasting business impact when it’s aligned with strategy.

Outside of work, you’ll find me illustrating recipes, playing tennis, or teaching classes about handmade pasta.

Currently

Director, XD @ Prudential
MAR 2024 - Present
Leading multi-disciplinary org supporting core platforms across enterprise.

Previously

Manager, XD @ Prudential
Dec 2020 - MAR 2024
Led a team of user experience designers and oversee all design tasks for Prudential.com and Financial Wellness.
Senior Product Designer @ Legacy
OCT 2016 - dec 2020
Consumer-facing, fully responsive websites that provided information for distributors, architects, and engineers.
Marketing Designer @ Campus Rec
DEC 2014 - MAy 2017
Created work that flexed across a variety of platforms, devices, audiences, and media forms ranging from treadmill screens, a 130,000 sq. ft. turf field, 80-foot-wall to social media, printed pieces, emails, and website pages.