about

nice to meet you

BIO

Hi, I’m Becca — a hands-on design leader who cares about making complex products feel clear and human.

I’ve spent my career building teams and systems that help design drive real customer and business impact.

Currently

Design Director @ Robinhood
Leading design across core investing and brokerage platforms, helping make complex financial systems clearer and more usable at scale.

Previously

Director, UX @ Prudential
Led enterprise design across web, service, and self-service platforms (ai chat), aligning customer experience with business and operational scale.
Manager, UX @ Prudential
Led design for Prudential.com and financial wellness experiences, building teams and establishing systems that later scaled across the enterprise.
Senior Product Designer @ Legacy
Owned end-to-end experience design at a growing startup, building foundations across product and brand.
Marketing Designer @ Campus Rec
Designed digital and physical experiences to make campus programs more accessible and engaging for members.
I believe good design makes complex systems feel clear, human, and worth trusting.

I currently lead design across core investing and brokerage platforms at Robinhood, focusing on building the teams and systems behind products that help people navigate financial decisions with more confidence and less friction.

I care deeply about clarity, collaboration, and creating the conditions for great work to happen. Over the years, I’ve grown multi-disciplinary teams, partnered closely with product and engineering, and built design systems and practices that scale without losing craft or heart.

Outside of work, you’ll usually find me illustrating recipes, playing tennis, or teaching classes on handmade pasta.

Currently

Design Director @ Robinhood
Leading design across core investing and brokerage platforms, helping make complex financial systems clearer and more usable at scale.

Previously

Director, UX @ Prudential
Led enterprise design across web, service, and self-service platforms (ai chat), aligning customer experience with business and operational scale.
Manager, UX @ Prudential
Led design for Prudential.com and financial wellness experiences, building teams and establishing systems that later scaled across the enterprise.
Senior Product Designer @ Legacy
Owned end-to-end experience design at a growing startup, building foundations across product and brand.
Marketing Designer @ Campus Rec
Designed digital and physical experiences to make campus programs more accessible and engaging for members.

ARCHIVED

brand designer → 911 dispatcher → balloon animal artist

Leadership & Strategy

Team Building
Consistency
RoadmappingInclusive Design & AccessibilityDesign VisionOrganizational DesignChange ManagementExecutive Stakeholder EngagementCoaching

Design Operations & Execution

KPI Driven DesignUX GovernanceScalable Design SystemsDesignOpsUX Metrics & Measurement

Customer Insight & Tools

Journey MappingUX ResearchPersonalization StrategyFigmaAEM (Adobe Experience Manager)