I designed and launched Prudential’s Designing with AI initiative — creating a global, repeatable practice for faster exploration, higher clarity, and smarter decision-making across U.S., Brazil, Mexico, & Japan.
A two-year, multi-team effort that drove a 93% increase in leads, 65% higher engagement, 19% improvement in ease of doing business, and 20% faster site speed.
Led the overhaul of a fragmented navigation experience—unifying platforms and improving discoverability across hundreds of service and marketing pages.
Robust digital platform that empowers millions of customers to take control of their financial health through a suite of tools, articles, and lesson plans that are personalized to their unique needs.
Built design function from scratch—delivered a customer portal, mentored 12+ interns, and helped Legacy scale to 50+ employees and millions in revenue.
