Guided UX strategy across marketing and service journeys—simplifying complexity, expanding personalization, and leading a growing team of 14 designers and writers.
A two-year, multi-team effort that drove a 93% increase in leads, 65% higher engagement, 19% improvement in ease of doing business, and 20% faster site speed
Led the overhaul of a fragmented navigation experience—unifying platforms and improving discoverability across hundreds of service and marketing pages.
Robust digital platform that empowers millions of customers to take control of their financial health through a suite of tools, articles, and lesson plans that are personalized to their unique needs.
Built the design function from scratch—delivered a customerportal, mentored 12+ interns, and helped Legacy scale to 50+ employees and millions in revenue.
