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Guided UX strategy across marketing and service journeys—simplifying complexity, expanding personalization, and leading a growing team of 14 designers and writers.

Led enterprise vibe coding pilot, scaling AI-driven prototyping from exploration to organization adoption with measurable impact on speed, cost, & CX.

A two-year, multi-team effort that drove a 93% increase in leads, 65% higher engagement, 19% improvement in ease of doing business, and 20% faster site speed

Led the overhaul of a fragmented navigation experience—unifying platforms and improving discoverability across hundreds of service and marketing pages.

Led product design for a career coaching startup—launched a PWA, secured $250K in funding, and scaled from concept to market.

End-to-End redesign of a financial quiz taken by millions of Retirement and Group Insurance customers of global company.

Built design function from scratch—delivered a customer portal, mentored 12+ interns, and helped Legacy scale to 50+ employees and millions in revenue.

Robust digital platform that empowers millions of customers to take control of their financial health through a suite of tools, articles, and lesson plans that are personalized to their unique needs.